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HiKOKI (Hitachi rebranding)

Posted by jun 11/10/2018 0 Comment(s) Brand Promotion,C & L Tools,

Hitachi Koki announces brand name change to "HiKOKI"

Hitachi Koki Co., Ltd, a leading power tool manufacturer annouced on the 1st of November that the company will change its coporate name to Koko Holdings Co., Ltd and will rebrand its line of power tools under the HiKoki brand.

This particular change to the brand name will be effective from 1st of October 2018. The company states that the name HiKOKI (pronounced Hai-Koh-Key) resonanted with thier ambitious growth strategy targeted towards the international markets and increasing sustainable efforts.

The HiKOKI brand was created to represent the three core competencies of the firm, which includes highly innovative technology, high reliability, and strong business growth. 

Frequently Asked Questions?

  1.  What will happen to any existing HITACHI Power Tools?
    • The existing models will only have a name change, the tools themselves will not be subject to any changes and this will remain the same for the model numbers and the spare parts.
    • However, the company hopes to release a larger  variety of tools and accessories following the brand name change.
  2.  Will the current Hitachi tools be compatible with the HiKOKI tools?
    • The company stated that the tools platforms will remain the same and unchanged through the entire transition period and all tools will be compatible.

View C&L Tool Centre's HiKOKI Power Tools Range here

References:

  • Hitachi Koki Co., Ltd. (2017, November 01). Hitachi Koki Announces Brand Name Change to "HiKOKI". Retrieved from https://www.prnewswire.com/news-releases/hitachi-koki-announces-brand-name-change-to-hikoki-300547086.html
  • Hitachi Koki Announces Brand Name Change to "HiKOKI". (n.d.). Retrieved from https://www.medianet.com.au/releases/147065/
  • Frequently Asked Questions. (n.d.). Retrieved from https://www.hitachipowertools.co.nz/about/Faq.html

 

 
Tags: Hitachi HiKOKI